Lance Armstrong - Grasping New Media

After yesterday's stage 12 time trial at the Giro d'Italia, Armstrong refused to speak to waiting journalists, instead issuing his thoughts on the race via messaging website Twitter.

Journalists attempting to seek out quotes and reaction from Armstrong in his first outing at the Giro have resorted to quoting his Twitter messages - brief though they are - in the absence of anything from the man himself.

via Cycling Weekly c/o SoCalCycling

In so many years that the media has covered Lance Armstrong, the usual eventual conclusion would speak once more about his past, and how it is still not proven that his ability as an athlete who has overcome even the most challenging of times. Through cancer, he became better, more focused and more aware of cycling. And yet everytime, no matter how it was seen the press would bend the truth only a bit. Enough to help the people remember that although Lance Armstrong is a great racer, who has proven himself on more then one occasion as a competitor locally and internationally. Is still mentioned in line with doping or some variation of the word.

So really Lance, I think you made the best decision to stick to your guns, and to use the new media almost exclusively while letting the old media only strive after you. looking for quotes to put all over the papers they fell so important about. It is better in this day and age to grasp the new media, as there have been many examples how the old media is fading out.

The story continues on and as an avid follower of Lance Armstrong, I am appreciative that he took the time to share it with the new media first, his circle of influence on twitter. It does make better sense that more would grasp the power of this new medium to evolve to a more community based society instead of a controlled media, whose only objective is to further what ever agenda is being played too. The media at one point was actually a valid source until corporatism begin to realise by controlling the media they could also control the people to move them from self sufficiency, to dependency based on the convenience so fully advertised.

The real point is, that if more celebrities, or better known personalities, take the same steps to redirect their quotes to the new media at the very least there is less bias in the connected world, and at the very minimum it is the future of media, as it has already became a diverse knowledge base and that travels many times faster then a printed press ever could, and though the television as a media does have the information sooner, they are also more likely to have preconceived bias's that are in line, with the corporate company that holds a majority stake in that television station.

Lance is a trendsetter, by taking this first step he has helped others realise more so that the new media is the future of information flow, and to direct your thoughts to this new outlet it is likely to work out for the better without the bias or the agenda of the mass media of today. So the next question is will these celebrities, or personal superstars will grasp this new media and continue to direct thoughts or quotes to an extensive fan base.